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There’s no need to say that every restaurant out there needs to focus on getting more customers. While having a quality menu and polite staff is an absolute must, there are many other things you can do in order to attract people to your business. Designing a comfortable outdoor seating sure is one of them and if you get it right, you could see your restaurant’s revenue increase significantly. That said, we singled out a few of the most popular outdoor seating trends that might be exactly what your restaurant needs.
One of the best things you can do to attract more people to your restaurant is to include a sidewalk seating. What’s so great about these is that they don’t have to take up too much space in order to be effective. Depending on the size of your restaurant, a sidewalk seating with just a couple of tables might be able to do the trick. A well-designed sidewalk seating also offers you a lot of flexibility, which is another big plus. This means that during the day, your customers can enjoy sipping drinks while watching at passers-by while in the evening they can enjoy a more romantic atmosphere. Of course, the best thing about having a sidewalk seating is that it drives passers-by to your restaurant. Therefore, you can even think of your sidewalk seating as a marketing tool. Just make sure you choose nice-looking tables and chairs for it.
There’s hardly anyone who doesn’t like the idea of dining on top of a building while enjoying the fresh air. This is exactly why many restaurant owners choose to expand upwards rather than outwards. The reason why rooftop eateries are constantly gaining more popularity, mostly because they allow people to dine while taking in beautiful city skylines and wide-open landscapes. That said, looking into the possibility of adding a rooftop seating might be an amazing idea. Of course, getting the design right is extremely important with this type of rooftop seating as well. Some restaurants even decide to include a garden in their rooftop seating, simply because it creates a more natural ambient which is exactly what many customers look for. It’s also important to mention that you shouldn’t forget to create shade in your rooftop seating as well, as this will protect your customers from both sunlight and rain.
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We already talked about sidewalk seating but these usually aren’t as comfy as garden seating can be. Garden area is usually much bigger than sidewalk seating and this is how it can help you attract plenty of customers to your restaurant. Just bear in mind that these aren’t much about the location of your outdoor seating but more about what you decide to grow in it. There are all kinds of plants you can choose to grow in your restaurant’s garden. Some restaurants even grow fruits and vegetables in their gardens, which allows them to offer homemade products to their customers. Adding tiny flower pots on every table can also turn out to be a good idea. Even if there are large trees in your garden, it’s still important that you protect your customers from sunlight and rain. This is where investing in a rotating cantilever umbrella is recommended.
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Fire and water elements
No matter what kind of outdoor seating you go for, there are some elements that can give your restaurant a real boost. We’re talking about fire and water elements which have proven to extremely effective for many other restaurants out there. Some of the most popular water features right now include fountains and reflecting pools which can be found in many large restaurants all over the world. So many restaurants choose to add these because they create a sense of cleanliness and freshness, which can enhance their customers’ dining experience. On top of this, the sounds made by water elements are also known to make customers feel more comfortable. When it comes to fire elements, things such as fire pits and candles are something you can never go wrong with. These even have the power to encourage your customers to stay longer and enjoy more drinks and desserts.
Expanding your restaurant outwards or upwards is guaranteed to pay off. Just make sure you get the design of your outdoor seating right, and you’ll soon start seeing more and more new customers show up.
Derek Lotts is a Sydney based writer and researcher, a regular contributor at Smooth Decorator blog. He writes about décor, gardening, recycling, ecology and business. He thinks all of these topics fall under the self-improvement category. He believes in the power of sharing ideas and communicating via the internet to achieve betterment.