What has made Groupon the most popular coupon company in the world?
It is simple – it has hit on a winning formula. People love discounts, and businesses love affordable advertising solutions.
offers a bit of both.
Is it any wonder then that over 90,000 Groupon deals are sold on a daily basis? When times are tough, people are loath to cut back on the little luxuries that make life a lot more fun. After all, if you are working just to pay off bills, it is not all that interesting, is it?
But what if those luxuries got a little easier to afford? Like the facial that you could get at 50% off, for example? Or the buy one get one free deal at your favorite restaurant?
Here’s a fun fact for you – Groupon users have eaten close to 60 million pieces of pizza in total. Want some more interesting facts? Check out the great infographic below.
It works well for the businesses advertising on the service as well. They get access to a wide range of customers at a relatively reasonable cost. They are required to offer a substantial discount – at least 40% or more – and they have to give Groupon a cut.
However, if you consider the cost of print media and other forms of advertising, it is a small price to pay. And, a certain number of deals must be sold for it to go through, so you know that it will be shared.
Best of all for the business, though, is that it is only paying for results. If no one buys the deal, it doesn’t pay a cent. In fact, until someone comes in to redeem voucher, it does not have to do anything more.
It’s a win-win for businesses and clients.